Hummelstown, Pennsylvania – Flagger Force, an industry-leading, Safety-Driven®, short-term traffic control company with operations across the eastern third of the United States, announces the launch of its “People Aren’t Cones” campaign to raise awareness of the hazards employees face in establishing work zones and why their crews select high-visibility safety yellow personal protective equipment (PPE). Work zones are inherently dangerous environments, with setup and teardown posing the greatest risk to traffic control professionals. The strategic choice to wear high-visibility yellow gear helps to distinguish roadway workers from cones, barrels, signs, and other objects, ultimately enhancing safety for both crews and drivers.
“At Flagger Force, we know visibility saves lives. Too often, during low-visibility conditions or because drivers are distracted, roadway workers dressed in orange PPE are mistaken for construction or traffic control devices, and that confusion can lead to deadly consequences,” said Mike Doner, President & CEO of Flagger Force. “We are committed to ensuring our employees are seen, recognized, and respected on the roadways, which is why we have made the deliberate choice to use full-body, reflective high-visibility yellow PPE. Yellow stands out in fast-moving environments where drivers make split-second decisions, and that visual distinction between a human and a piece of equipment can make all the difference between a life saved and a life lost.”
As one of the first businesses in the short-term traffic control industry to adopt high-visibility yellow gear, Flagger Force’s decision goes beyond regulatory compliance. It is strategic and backed by science. Research shows that bright yellow is highly visible to the human eye and naturally captures attention in both daylight and low-light conditions. The color is often associated with alertness and caution, which is critical in high-risk work zones. By maintaining consistent visual cues in its work zones, Flagger Force helps reduce driver confusion and improve reaction time. When drivers recognize the company’s distinctive PPE, they are more likely to respond appropriately, keeping themselves and roadway workers out of harm’s way.
The “People Aren’t Cones” campaign will launch on Tuesday, October 7, 2025, across Flagger Force’s key service markets, including Louisville, Kentucky, Nashville, Tennessee, and other areas. The campaign will include a range of outreach efforts such as a dedicated landing page, blog series, social media advertisements, and more, aimed at reinforcing the importance of visibility in work zones, encouraging drivers to slow down when they see yellow, and introducing the people behind the brightly colored safety gear.
“We want every individual who works in and moves through our work zones to return home safely every single day. Every life matters, and that is why we are committed to investing in quality safety gear, raising critical awareness within the industry of the positive impacts of high-visibility yellow PPE, and educating community members of the vital role we all play in keeping our communities safe and moving,” said Mike Doner.
To learn more about the “People Aren’t Cones” campaign and explore work zone safety tips for drivers, visit https://flaggerforce.com/people-arent-cones/.
About Flagger Force
Flagger Force is recognized as an industry-leading, Safety-Driven®, short-term traffic control company, headquartered in Hummelstown, Pennsylvania, with operations across the eastern third of the United States. They utilize a crew-centric operations model to establish safe work zones with a full-time employee base of more than 2,500 professionals. Flagger Force’s best-in-class resources and expertise have driven the consistent growth of their service capacity to help support the nation’s expanding utilities, telecommunications, and other infrastructure-centered needs. For more information, visit FlaggerForce.com.
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